Part of the excitement of blogging is the dialogue that is created between different people. Initially, we had the simple comment responses, but as the product developed the idea of trackbacks was included. This allowed each blogger to post their commentary on their respected blogs and link the two so viewers could still understand the dialogue and expansion of thoughts. After reading CIO magazine, I see that they do a great job of providing a short URL to each article for reference. Wired does this as well. The really cool trick would be to provide a trackback URL instead so that if a reader wanted to comment on a particular article, they could trackback to the original publisher’s article.
About the Author
Darin Archer is chief product officer at Yottaa, a performance optimization company serving hundreds of eCommerce brands. He has led product strategy for major eCommerce platforms at Adobe, IBM, and Elastic Path, and has retail experience at Gap Inc., where he worked to wrangle martech and create better digital shopping experiences.
